In partnership with Furthr, NRG GYM will plant one tree for every new member as part of its expanding ESG strategy
NRG GYM is proud to announce a new partnership with climate project funder Furthr, reinforcing its commitment to sustainability and positive impact beyond the gym floor.
From 1st June 2025, NRG will plant one tree for every new member who joins its growing network of gyms, directly funding reforestation projects in Canada, Madagascar and Brazil. This initiative is part of NRG GYM’s ambition to embed climate action into its diverse community of members, while enhancing member engagement through meaningful, measurable action.
Managed by Furthr, the projects aim to tackle the urgent issues of deforestation and biodiversity loss, while also creating sustainable employment opportunities for local communities and helping to restore habitats for endangered wildlife. Each tree planted will contribute to long-term climate resilience, carbon reduction, and global ecological restoration.
Members will be able to keep track of their direct contribution to the projects with a tree planting counter on the NRG website, as well as quarterly updates on total planting figures provided by Furthr.
“Community has always been at the heart of NRG GYM – not just within our gyms, but the communities we operate in, and the wider communities we all share responsibility for. By linking every new membership to a positive environmental action, we’re giving our members the opportunity to be part of something bigger,” said Shafiq Ahmed, Founder and CEO of NRG GYM.
“We’re proud to be taking this step with Furthr. It’s part of our wider commitment to creating game-changing gyms that not only support health and wellbeing, but also contribute to a better future for people and the planet.”
Paul Dunca, COO of Furthr, said: “We are thrilled to be teaming up with NRG to bring climate action closer to home — and closer to the gym floor.
“By linking tree planting to gym memberships, this partnership is about more than carbon: it’s about biodiversity, restoring ecosystems, and supporting livelihoods in communities that need it most. It’s ambitious, it’s actionable, and we’re excited to grow the impact together.”
This latest collaboration marks another step in NRG’s vision to redefine its member experience, and builds on the recent partnership with HealthHero, which sees the brand become the first High Value Low Price operator to provide members with access to a range of digital health services, as part of its new Premium membership option.
Click here to learn more about Furthr.
